Hands on Design is a new commercial brand from Milan that connects the complex and heterogeneous world of artisan industry and individual laboratory of artisans, including the Japanese ones, to many protagonists of contemporary design. Designers get in direct and collaborative contact with techniques, humanities, masteries and processes that have never been lost, and that represent the beginning of the history of design. Design provides artisans and artisan companies new life, passion, technical and cultural inputs, as well as a key towards new and more up-to-date markets. This new synergy leads to the production of authentic, technical and aesthetic high-quality products, made with pure, timeless and empathic materials, which are rigorously environmental sustainable. We are so faced with reassuring and long-lasting products through which every artisan passes down his own history interpreted by contemporary and international designers.
Setsu & Shinobu Ito,